Alfa Romeo presents the logo to celebrate its 115th anniversary, as a tribute to its legendary history. The launch of the new logo coincides with two key events in Alfa Romeo’s history: the historic victory at the 1930 Mille Miglia with Tazio Nuvolari and the debut of the Quadrifoglio at the 1923 Targa Florio. The year 2025 is also one to celebrate other significant moments, including the centenary of the GP Tipo P2’s victory in the first World Motor Championship, the 75th anniversary of the 1900 and having taken the first world title in Formula 1, the 1955 debut of the Giulietta Berlina, the 1965 debut of the Giulia Sprint GTA, the 1975 victory of the 33 TT 12 in the World Championship for Makes and the 1985 arrival of the Alfa 75. The celebratory logo will be the leading light in events, rallies and merchandising. The more than 250 Alfa Romeo clubs around the world will have free rein to use it to celebrate 115 years of passion.

Source: Alfa Romeo presents dedicated logo to celebrate its 115-year history