Like the Maserati brand, the Alfa Romeo brand is in the middle of a reinvention period of the brand. With the recent merger of Fiat Chrysler Automobiles (FCA) and Peugeot S.A. (PSA) completed to form Stellantis, CEO Carlos Tavares put Jean-Philippe Imparato (who formerly oversaw the Peugeot brand) in charge of the iconic Italian brand back in January. Imparato has since introduced several new key managers to the brand, hoping that it will continue to grow Alfa Romeo in key markets like North America and China.

Source: Alfa Romeo Launches New Brand Headquarters In Italy: – MoparInsiders