AROC-Bonneville

Jean-Philippe Imparato Says “I’m Selling Alfa Romeos, Not An iPad With Some Car Around It” | Carscoops

Alfa Romeo’s CEO wants his cars to put the driver at the center, something that will be vital to the brand’s success .

Source: Jean-Philippe Imparato Says “I’m Selling Alfa Romeos, Not An iPad With Some Car Around It” | Carscoops

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